Showing posts with label maps. Show all posts
Showing posts with label maps. Show all posts

Friday, December 14, 2012

Is it really a Triumphant Return or Forced Return?

Before I begin on my main topic.. I am really happy that Google map is back. I hope Apple will update iOS so that we can use Google map as default map on iPhone. I was/am totally fine with Apple maps in US. However, during my India trip, I did felt pain. As most of you know, I still enjoy and love driving in India (it is just much more thrilling to drive in India..).. So during my last trip I borrowed my Sister-in-law's car and was on my own. As I was in Delhi / Noida after a while, I did needed navigation system. Asking "paan wala" was beneath my reputation.. I had my International roaming data plan and was confident with iPhone.. However, Apple maps royally screwed me over there.. It simply didn't worked. I could only get some overview out of it but no navigation or real good help.. Chrome/Google maps on safari were mostly non functional.. So bottom line.. I am really happy to have it back..

Having said that.. I still feel that it was Apple map which forced Google to update their mapping feature.. otherwise there was no way they were going to add turn-by-turn navigation. It was literally competing with their Android's base feature. Whatever we say about Apple maps.. it did forced them to update and helped us all by making Google Maps on iOS much better then what it used to be. Moreover, in US, I really like Apple maps.. it is totally fine with me while driving... I tested it and liked much better..

It will be good lift for Google. still I feel that we will see its usage on iPhone much less than before. While you are browsing or searching in safari and you get some address.. if you click on that address it is going to open native Apple maps only.. unless you copy that address or go back to Google maps application and search it again there.. you are not going to get Google maps.. same is true with address book.. if you click on saved address it will still open Apple maps.. Unless.. Apple makes some setting updates and integrates with Google maps as it has integrated with Facebook and Twitter.. Let us see..

Bottom line.. if Google had played nicely.. we would still have them as native mapping service in iPhone. At least I think so..



TRIUMPHANT RETURN

Google Maps app back on iPhone


Service provides lift for Apple, big gain for search giant


By Brandon Bailey


 


Eager iPhone owners rushed to download Google’s new Maps app, driving it to the top of the most-popular list in the iTunes store Thursday and marking a triumphant return for one of Apple’s
 biggest rivals. The new app, which became available in the iTunes store Wednesday night, may be a short-term boon for Apple if its release helps soothe the many complaints that Apple has heard from iPhone users over the last six months — ever since Apple replaced an earlier Google Maps application with Apple’s own flawed mapping service on the most recent version of its signature smartphone.

But analysts said the
 upgraded Maps app is also a powerful tool for Google, as the Mountain View Internet giant seeks to cultivate a profitable relationship with millions of smartphone owners who have chosen Apple’s iPhone over competing devices that run on Google’s Android operating software. “Thank you, Google!” read the first of more than 12,000 mostly favorable reviews that iPhone users posted after downloading the new app Thursday. 




ASSOCIATED PRESS

The new Google Maps app, which became available as a download Wednesday, is shown on an iPad.


Even so, Cupertino-based Apple will undoubtedly keep working to improve its own mapping technology as it battles Google for supremacy in the mobile computing market. More than half of all smartphones used in the United States are Android devices, while slightly more than a third are iPhones, according to the research firm comScore. 

Analysts say location based services are increasingly important for both tech giants, as more people access the Internet on mobile devices. But Apple’s homegrown maps service was widely criticized for offering buggy responses and inaccurate information, in contrast with the mapping technology that Google has developed and refined over more than a decade. 

“If anything, this puts more pressure on Apple to sort out their own maps,” said Carolina Milanesi, a consumer technology analyst with Gartner. “Maps are a key part of the future of mobility. They can’t just throw in the towel now.” 

Google doesn’t charge consumers to use its Maps app. But Milanesi said data from the app provides Google with valuable insights into its users’ interests and travels. It also could help Google introduce them to other services and ultimately show them paid advertising. 

Unlike Google’s old Maps app for iPhones, the new version invites users to log in with their Google Gmail account, which would help Google exchange more information with them. While the login is optional, Milanesi said she expects many people will use it. 

Google also announced it will release a software development kit that independent app builders can use to incorporate Google’s mapping technology into other mobile services. 

Google’s old mapping service was extremely popular with independent developers who build apps for the iPhone and iPad, said Nolan Wright, co-founder of Appcelerator, a Mountain View firm that makes software used by app builders. The IDC research firm reported over the summer that 80 percent of all mobile software applications have features that are keyed to the user’s location. 

Wright cautioned that “it remains to be seen” whether developers will embrace the new Google app for Apple’s IS platform. Apple’s own maps are still the default service on iPhones and iPads, which means users must take the extra step of downloading Google Maps if they want to use it. Wright said some developers may be cautious about using Google’s maps until they see how many people use it. 

Apple also has an advantage over Google because Apple’s maps are embedded into Apple’s operating system, which means other Apple services such as Siri will use Apple maps by default, said Charles Golvin, a mobile-technology expert at Forrester. 

Golvin said that means Google’s new app still won’t provide “as fluid an experience” when compared with the Apple service, or even the old Google app, which was the default service on iPhones until it was replaced. On the other hand, Google’s new app includes popular features, such as turn-by-turn directions, that Google has long offered on Android phones but were not part of Google’s old app for iPhones. 

Apple has apologized for the flaws in its maps and replaced an executive who oversaw the project. But Golvin said “the maps problem continues to be a black eye for Apple. It remains to be seen whether Apple’s customers will return to using Apple’s maps once they address all the problems there.” 

Investors seemed to agree with Golvin’s assessment that the new iPhone app is “a win for Google.” Google’s stock rose $5.14, or 0.7 percent, to close at $702.70 Thursday. Apple’s stock fell $9.31, or 1.7 percent, to close at $529.69. 

Contact Brandon Bailey at 408-920-5022; follow him at Twitter.com/ BrandonBailey. 

Saturday, September 29, 2012

formulae to list your name in legends

Create the Crisis..
Take BOLD Blame for the Crisis..
Solve the Crisis..

Register your name as legendary CEO or executive in the history of Management..

I am sure Mr. Cook is really sincere in his apology.. everyone is saying same thing about him.. and they way Apple has handled these crisis it will be a great case studies for B Schools.

However, couple of cents from my side on all this..

Initially, listening to all this crisis.. I was hesitant to upgrade to iOS 6.0 on my iPhone 4S. I didn't wanted to loose my Google Maps app.. then I tested Google maps on Chrome browser.. found it good enough.. for me.. Google map was mainly used to check traffic and search local things any how.. it didn't have that turn by turn voice navigation... I was using Mapquest for that and despite very poor reviews about mapquest application, I was really satisfied and happy.. mostly..
I liked my status quo..

But, my inner Geek finally won over this map issue and I took a plunge.. I upgraded my iPhone 4S to iOS 6.0 and first thing I did was to create Google maps in my Google Chrome application.. and then also download You-Tube application..

While coming back from office.. I thought of testing Apple's Map.. I fed my home address and it provided me map using freeways etc.. with decent indication of traffic hot spots.. I took my standard route which avoided the freeways which are always recommended by all the maps..

Honestly, I was really surprised at nimbleness of Apple's map to provide me updated route with updated traffic information.. at least on the road.. it was amazingly fast and correct in adjusting to my new route and showing updated route every time I digressed from my route.. I also searched for some places like my favorite Costco etc. and it was all together great experience.. At least ten times better than Mapquest and zillion times better than Google Maps (it should be infinitely as Google maps on iPhone didn't even have this true navigation system..)..

I was literally blown away by Apple Maps..

What could be the reason..  I think short answer is simply:

"Expectations"..

my expectations were so low with Apple Maps.. as my frame of reference was Mapquest.. which I feel like deleting from my iPhone.. and then all this bad mouthing about Apple Maps.. it really made me a super fan of apple maps.. Despite all this negative publicity about Apple Maps.. Apple Maps is The Maps I am using for all the purpose..

Now.. the my conspiracy theory version.. I really feel that all this negative publicity is kind of self inflicted or at least driven by Apple itself.. I very strongly feel that they have tendency to create controversy after launch.. and use this controversy to get free advertisement from media and social networks.. BTW, I am also doing same thing.. isn't it..

Now, coming back to my title of this topic.. I have no doubt about Mr. Cook's sincerity and boldness of asking own users to use competing products.. but.. but.. but..... In my view Apple Map is much better than most of their competitor.. except may be from Google's app on Android phones itself.. So in a way what Mr. Cook is asking their users.. please try out our competitor's applications.. do some comparison.. and decide for yourself.. most likely you would like our Apple Maps much better despite (may be) one percent errors in maps in some locations.. This is sure shot way of making your customers your die hard fans.. just like I am.. for now till I hit major snag which makes me loose 15-20 minites on the road.. I hope by that time Google will come up with native iOS app for their maps..

Overall.. really nice strategy.. Great Job Mr. Cook..




A CHANGE IN DIRECTION

Apple finds itself apologizing for Maps app flap


By Patrick May


 


Mea culpa, mea culpa, mea Mapplegate culpa.

Apple, CEO Tim Cook said in a statement released Friday, is sorry. Sorry its new Maps app for the iPhone and iPad sucks at times. Sorry that scores of users have been led on wild goose chases using the thing. Sorry Apple did not quite live up to its “incredibly high standard” this time around.

And while Cook did not say Apple was sorry for booting Google Maps off its iPhone’s home screen and replacing it with its own directionally challenged version, he may as well have. In his statement, the CEO encouraged users
 to download other apps and mapping tools to find their way around town, at least until Apple works out the kinks.  The Maps app’s flaws haven’t been lost on customers, eliciting online backlash. 

From Tim Cook:
 “At Apple, we strive to make world-class products that deliver the best experience possible to our customers.
With the launch of our new Maps last week, we fell short on this commitment.” 

“I’m used to more functionality from Apple, not less,” said Jeremy Kemp, a lecturer at the School of Library and Information Science at San Jose State, adding that he got so frustrated using Maps the other day to find a transit route home that he “ended up putting the iPhone in my pocket and asking someone at the train station for directions. It’s good that Cook has apologized; it’s actually noble. But I’d rather have functionality than nobility.” 

While the blogosphere worked itself into a fine lather all week agonizing over Maps’ shortcomings, analysts cautioned that the map flap will have little effect on the company’s solidgold bottom line. They said Apple makes most of its money selling gadgets, not software. Some pointed out that most new apps, including Google Maps when it was introduced in 2005, had bugs. But over time, as more users essentially trained the software to navigate even smarter, the apps improved. 

Pointing out that Twitter sentiment in the week since the iPhone 5’s debut was 71percent positive versus 49percent for the iPhone 4S, analyst Gene Munster with Piper Jaffray said in a note to investors that “the bottom line is that consumers do not seem to be overly concerned about the shortcomings of Maps.” 

Users who dislike Apple Maps can download other map apps, or access sites such as Google Maps through the browser. But because non-Apple apps aren’t native to the device, clicking an address in an email on an iPhone 5 would still call up the Apple mapping tool, not the alternative. 

Cook’s public apology stood in stark contrast to how his predecessor, the late Steve Jobs, might have handled the brouhaha. After problems arose with the iPhone 4’s antenna and its impact on signal strength — a saga dubbed “Antennagate” — Jobs was ridiculed for suggesting users simply alter the way they hold the devise. Although Jobs admitted at a news conference that “we’re not perfect and phones aren’t perfect, either,” some interpreted his response to Antennagate as defensive, even a bit sarcastic. 

Cook’s approach was far more conciliatory. 

“At Apple,” the CEO said, “we strive to make worldclass products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.” 

Some analysts speculate that Apple dumped Google Maps because of the growing rivalry between the two tech giants. But in his statement, Cook said Apple’s primary aim is to “provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps.” 

Ever since the Cupertino company released an update to its iPhone and iPad operating system that replaced Google Maps with its own app, the Internet has been deluged with complaints that the new software offers fewer details, lacks public transit directions and puts landmarks in the wrong places. One reviewer pointed out that when he fired up Maps, the Washington Monument was misplaced, and a search for Cleveland, Ga., took him to Cleveland, Tenn. 

The grousing has not let up, filling repositories like the one at the http:// theamazingios6maps. tumblr. com with embarrassing examples of Apple Maps run amok. Motorola even piled on, creating an ad with the caption “#iLost” placed beneath the ill-fated iPhone app. 

But Analyst Shaw Wu with Sterne Agee praised Cook, saying “at the end of the day, Apple’s goal is to deliver the best user experience possible, and that’s exactly what they’re doing, even if it means sending users to other vendors for the time being. 

“What they care about is: Are you happy with the hardware? If you are, fine,” Wu said. “But if you want to use other software, go ahead. Apple’s in the business of selling phones and tablets. And this won’t hurt that.” 

Contact Patrick May at 408-920-5689. Follow him at Twitter.com/patmaymerc.