Tuesday, March 5, 2013

Chromebook - Pixel - Can it shake Apple?

I think it will definitely put pressure on Apple about medium / long term future and hopefully make them work harder for next set of innovations on their Mac Book Pro/Air line of laptops. At present personally I only see Google's pride in this release of Pixel. I am sure they will find some niche buyers for sure but it is not going to make any dent in market yet. It may inspire Samsung and other Korean/Japanese manufacturers who are investing their time in Chromebook. Hope to see more practical chromebooks from Samsung in near future..

Now coming back specifically to Chromebook reviews.. I agree that its price to performance ratio is yet to catch up with MBA/MBP. Personally, I would be inspired or let us say willing to entertain the idea of buying Pixel if it's price was in $700-800 range. Though, I have to admit that these do have clean look and great appeal.. kind of inspired by Mac Book Air and may be Legendary Thinkpad..

Regarding other limitations such as non availability of Skype and other applications... I am very hopeful that they will go away in matter of time. I am sure that most of applications will start running in browser (or Cloud) if they already don't. In worse case we have cloud based virtual desktops already there, which will take care of these emergencies and exceptions..

I think that Chromebook could be excellent choice for Enterprise customers. If Google can find some partners who can offer Virtual Desktop (VDI) kind of service on Chromebook and if they fix/add/enhance their VPN/Tunnel connectivity.. this device could be great choice for enterprise customers who don't want to keep any data on local disk but want to give seamless experience and connectivity to their employees. Since this device is built from scratch for this type of activity, it could be great option for such enterprise customers. If google can natively fix and divide personal and enterprise traffic and let personal traffic go to their google drive and enterprise traffic tunneled to enterprise Data Center they can potentially make killing in this segment.

It already comes with three years of 1 TB Google Drive which is ideal for enterprise leasing terms. In-fact Google itself can offer VDI type of service in their own Data Center or create hybrid cloud for enterprise customers they can make significant dent in this market... and this is huge market and generally with higher margin than direct consumer market. If they can do this.. then it can be a big threat to Apple who is making bigger inroads in Enterprise Laptop market right now.. as it is more or less fashion statement to carry Mac in office...

So Google just need to do minor tweaking in their offering and they will be ready for prime time with Pixel and it can become next fashion statement..

I am not really worried about connectivity or even LTE upgrade for Chromebook.. In fact I can't understand.. why anybody even buys 4G/LTE enabled Tablets  or even Chromebooks.. All the folks who will buy these things typically have smartphones and almost all smartphones including iPhone has this feature of hotspot. Essentially, this feature turns your smartphone as wi-fi access point and you can piggy back on Cellular data to provide connectivity to your other devices. Anyhow.. that is not main point.. main point is that we are almost ready for such cloud based devices..

Welcome to another round of upgrades or device refreshes!!!






Google’s Chromebook Pixel is pricey, limited


Intended as a flagship for its Chrome operating system, Google’s new Chromebook Pixel feels too much like overkill.

Chrome OS was conceived of as a simple and inexpensive computing platform.

The software is built around a Web browser and cloudbased applications; everything you do on a Chrome device is done through a browser window.

Previous Chromebooks were basic and inexpensive. They generally lacked the latest processors and didn’t come with any high-end features.

By contrast, offering premium features is the Pixel’s reason for being. It’s purpose is to show that Chrome doesn’t have to be relegated to low-end machines and to inspire Google’s partners to expand the range of their Chromebook offerings. Google representatives said the
 Pixel is their attempt to create a Chromebook that the boss would be proud to take home. 

In terms of design, the Google folks have achieved their goal. The Pixel is thinner and lighter than Apple’s comparable Mac-Book Pro, but feels just as sturdy. Like the Apple laptops, the Pixel’s case is made from aluminum, not from the plastic found on the less-expensive Chromebooks. The Pixel has sharper edges and is much more rectangular than the MacBook Pros, which gives it a sleek, modern look. 

The Pixel takes another page from Apple by including a high-resolution screen similar to Apple’s “Retina” display. 

In fact, the Pixel’s screen is even higher resolution than those in Apple’s new MacBook Pros. It’s beautiful and bright, making text and pictures super-sharp. 

But Google has also looked beyond Apple for inspiration. The Pixel features a touch screen like those found in many of the latest Windows laptops. 

And it includes a powerful Intel Core i5 processor, which is standard fare on Apple and Windows-based notebooks, but is unique for a Chromebook. 

The processor makes a difference. While the Samsung Chromebook I recently tested felt sluggish, the Pixel is snappy and responsive, instantly resuming from sleep and quickly switching among tabbed Web pages. The Pixel also offers some uncommon features. One model includes an LTE radio, which provides a fast Internet connection when you aren’t near a Wi-Fi hotspot. That model also includes a limited amount of monthly broadband access from Verizon for two years. All models of the Pixel come with 1 terabyte of space on the Google Drive cloud storage service for free for three years. That’s a bargain, because Google typically charges $50 a month for that much space. 

But despite all of its bells and whistles, the Pixel is still a Chromebook and suffers the same limitations as the others. 

Because Chrome is designed to run Web-based apps, the operating system lacks many popular PC applications. You won’t find Skype, for example, or Photoshop or many high-end video games. And if you need to use special software for work or to connect to a device in your house, you can almost be certain that software won’t be available for Chrome. 

That lack of applications means you simply can’t do as much with a Chromebook as you can with a Mac or Windows PC. If you’re spending only $250 for a basic Chromebook, that shortcoming is acceptable. 

But it’s not when you’re spending $1,300, which is the starting price of the Pixel. For that money, you can get a very nice Windows machine or Apple’s MacBook Air. 

And some of the Pixel’s embellishments that help to drive up its price seem unnecessary. The touch screen in particular seems to have little use. 

Google hasn’t redesigned Chrome’s interface to take advantage of the touch screen. And unlike some of the new Windows notebooks, the Pixel’s screen doesn’t detach or fold back on itself, so you can’t use the device like a tablet. 

While the screen is wonderful, it has one huge drawback: it drains the device’s battery. Google says users should see up to five hours of battery life from the Pixel. That’s already less than you’d get on many of the latest Mac or Windows laptops. But in my testing, the battery life wasn’t even as good as advertised; I got around 4  1 ⁄ 2 hours of use at best. So while I understand Google’s impulse and appreciate the Pixel’s design and display, I’m not convinced that anyone yet needs a premium Chromebook. 

Contact Troy Wolverton at 408-840-4285 or . 

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