Thursday, January 10, 2013

LinkedIn membership surpasses 200 million

This number may seem really small as compared to Billion+ of FB.. but there is one very clear difference.. Business Model.. and consequently revenue generation as well.

LinkedIn is

  • default site for professional networking
  • default site for head hunters who pay small monthly subscription fees to get access to so called premium features
  • default site for job seekers who are more or less willing to pay small amount as monthly subscription for premium services offered by linkedIn

Further..

  • There are lot of amazing communities around variety of professions
  • Mobile app works like charm.. in-fact I feel it is somewhat better than to go thru their full desktop/browser based portal
  • Though I do like their summary of professional news on their portal. Which obviously is way to the mark based on your professional career as they have pretty good profile of yours.. 

There is no overhead of managing huge amount of image or videos or millions and billions of updates/likes as FB has to handle.. Which should result in really low cost of ownership or operations for linkedin as compared to FaceBook..

I think from stock performance basis I would be much more longer on LinkedIn as compared to FB. Though as of now I don't own either of them nor I have any plans in near future...


Let me know your thoughts..



LinkedIn membership surpasses 200 million


By Jeremy C. Owens


 


MOUNTAIN VIEW — Professional networking service LinkedIn announced Wednesday that its membership rolls now surpass 200 million people, as international expansion has helped the company double its user base in less
 than two years. The new tally is “an important and exciting milestone for the company,” Deep Nishar, senior vice president for products and user experience at LinkedIn, wrote in a blog post.

“This milestone is more than just a metric — it’s a reminder of the global footprint and the scale of impact our network has each day,” Nishar wrote.

LinkedIn passed 100 million users in March 2011, and has focused on other countries to grow that number, adding 13 new languages in the interim. Now offering its service in 19 different languages, LinkedIn says that
 more than 64 percent of its users live outside the United States.

India has proved to be the best source for growth, as the country’s 18 million LinkedIn user base ranks second behind the 74 million in the United States, the Mountain View company said Wednesday.

Turkey and Colombia have provided the fastest year-over-year growth for membership, while China and Brazil have experienced the greatest rise in mobile usage of the social network, LinkedIn reported.

The total members LinkedIn claims seems to rank it fourth among U.S.based social networks, behind Silicon Valley cohorts Facebook and Twitter. Comparisons are not simple because the sites use different standards and can release information sparingly, but Facebook is known to have more than a billion users, making it the largest social network.

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