Friday, April 19, 2013

Twitter Music - Interesting Use Case

Seems interesting app from Twitter.. finally looks good use case for monetization of such a great service. I am personally not a great music fan and read about this app in newspaper only. Out of curiosity downloaded it. First glace really liked it.. It is quite easy interface and lets you play lot of popular music. I think it can be used easily used as DJ type of application. If you have Spotify and Rdio then complete song otherwise just preview of song from iTunes store..

However, some of the pages were more or less blank for me as I wasn't following any singer yet.. and worse case was that none of my followers or people whom I was following were following any singer.. so it was total blank.. I hope that this service will bootstrap this singer followup more and more and will ultimately result in even better following on twitter..

Good job Twitter!!





#NOWPLAYING

Twitter launches music service


Social net work ’s app on iTunes with plans for Android


By Heather Somerville


 


Twitter’s new #music service made its public debut Thursday when the app appeared on iTunes and the company pulled back the curtains on music.twitter.com.

The service, the latest offering from Twitter that aims to give its 200 million active users a more engaged multimedia experience, uses Twitter activity to highlight popular tracks, introduce new songs and emerging artists, and connect fans with their favorite musicians. According to a company blog post, users can tweet songs directly from the app and view suggestions for new tunes. A #NowPlaying feature lets users view and listen to the same songs their friends are tweeting about.

The official launch ends a week of speculation after Twitter released the service “by invite only” and posted a
 static #music Web page April 11. A select group of celebrity Twitter users got first access to build hype, and “American Idol” host Ryan Seacrest did his part by promptly tweeting that he had used the app to start a dance party. 

The free service is now available in the U.S., Canada, the U.K., Ireland, Australia and New Zealand. While the app is currently only for the iPhone, Twitter said it has plans to bring it to Android as well. 

The service was welcomed by musicians, who get another platform to promote their work. 

Other big winners are music services Spotify and Rdio, which Twitter has integrated with for the musicplaying portion of the service. Users have the option to play either a few-seconds clip of a song on iTunes, or to use the service with Spotify or Rdio to play the full track and an entire playlist. 

Anthony Mullen, an analyst with Forrester Research, said the new service is “an astute move” and will appeal across the board to music newbies, DJs and performing artists. 

“Twitter’s ability to personalize has always been there, but with the music recommendation service they can really begin to get going,” Mullen wrote. “Twitter has the big data skills to do something good here.” 

But Russ Crupnick of The NPD Group cautions that the music service landscape is already pretty crowded. From Pandora to Grooveshark and Rhapsody, consumers have plenty of options, and Twitter may have a battle to pull ahead of the competition. 

Contact Heather Somerville at 925977-8418. Follow her at Twitter.com/ heathersomervil. 

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